👋🏼
projects
Triple Session
2025
Dell Technologies
2023
Arbitralis
2023
Bunny Studio
2021
PicPay
2020
Enjoei
2019
stuff
contact
👋🏼
Brazilian based in Florianópolis 🏝️ with a growing interest in edtech, environmental, and health tech.
See projectsI thrive in remote, early-stage SaaS—shaping products end-to-end, often blending design and product management on AI-powered products.
Triple Session | SaaS • B2B • EdTech • AI-powered
Product Designer Senior
2025 - Fixed-term / Temporary
At Triple Session, an AI-driven edtech platform for sales coaching and revenue enablement, I drove the design of core AI features and supported a continuous discovery process.
Highlights:
• Redesigned AI logic with the CTO, improving the quality of coaching moments.
• Delivered end-to-end UX for analytics dashboards, privacy settings, and the home page.
• Established continuous discovery with weekly user research, directly shaping the roadmap.
• Created content to support feature launches, and Webflow landing pages to support feature adoption and go-to-market initiatives.
At Triple Session, an AI-driven edtech platform for sales coaching, I led the design of dashboards and AI-powered features.
I also ran weekly user research, turned insights into improvements, and redesigned the AI-generated “Moments” workflow from end-to-end.
Growth results:
• Delivers discoverable coaching “Moments”
• Enables easier curation and feedback loops
• Drives adoption and engagement
• Enhances coaching at scale
🔐 View full case study
"Lais has a very keen eye for design, always aligned with the real needs of users. She is extremely organized, and this translates into well-structured processes—from the initial investigation of a problem to the final interface. She masters every stage of the process: user research, journey mapping, usability testing, prototyping, and the UI itself.
It's rare to find someone so fluent across all these fronts."
"Lais has a very keen eye for design, always aligned with the real needs of users. She is extremely organized, and this translates into well-structured processes—from the initial investigation of a problem to the final interface delivery. She masters every stage of the process: user research, journey mapping, usability testing, prototyping, and the UI itself. It's rare to find someone so fluent across all these fronts."
💬 Hugo Dias | CTO @ Triple Session
Dell Technologies | SaaS • Internal Tool • AI-powered
Product Designer Senior
2024 - Fixed-term / Temporary
I worked across multiple complex, AI-driven, data-heavy projects to improve Dell’s internal supply chain and logistics tools.
From discovery with 11+ user groups to journey maps, prototypes, and accessibility reviews, I translated complex requirements into usable, inclusive workflows.
Operational outcomes:
• Cut operational costs with unified workflows
• Increased efficiency across 11+ user groups
• Established scalable design patterns for logistics portal
Redesigned Dell’s internal logistics portal, translating complex stakeholder needs into a user-centered product with accessibility baked into the core experience.
Key contributions:
• Led discovery with 11 user groups, surfacing and prioritizing high-impact opportunities.
• Conducted user sessions and accessibility reviews to ensure inclusive, real-world usability.
• Delivered user flows, wireframes, and interactive prototypes to test technical feasibility and accessibility compliance.
• Synthesized insights to focus design on critical user and business goals.
"I had the pleasure of working alongside Lais, a truly outstanding Product Designer, as she led design efforts in one of our most complex portfolios—logistics. Lais brings an exceptional level of dedication and passion to her work, consistently giving 110% and going above and beyond on every project. She navigated through significant ambiguity with ease and faced tough stakeholders with unwavering positivity, always delivering top-notch work without missing a single deadline."
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"I had the pleasure of working alongside Lais, a truly outstanding Product Designer, as she led design efforts in one of our most complex portfolios—logistics. Lais brings an exceptional level of dedication and passion to her work, consistently giving 110% and going above and beyond on every project. She navigated through significant ambiguity with ease and faced tough stakeholders with unwavering positivity, always delivering top-notch work without missing a single deadline."
💬 Ajay Chopra | Lead Designer @ Dell Technologies
Arbitralis | SaaS • B2B • Legal Tech
Founding Product Designer Senior & Product Manager
2023 - 2025 - Permanent contract
At Arbitralis, a Brazilian digital arbitration platform, I shaped the product from the ground.
I rebuilt a rigid, complex system into a scalable, accessible, and adaptable platform, leading end-to-end design, defining the product roadmap, and coordinating development.
Growth results:
• Drove adoption with scalable workflows
• Increased accessibility by reducing legalese
• Positioned the platform as a modern, innovative solution in digital arbitration
🔐 View full case study
Our clients trust us to elevate their brand.
traditional courts.
Experience that drives measurable results.
Building lasting partnerships based on trust and results.
Proudly awarded for shaping exceptional brand experiences.
"Lais is a professional of rare dedication and creativity, always exceeding expectations in every project. Her deep knowledge of design and user experience is far above average, and her ability to understand and anticipate client needs is remarkable. She is extremely easy to work with, highly collaborative, and has a tangible impact on improving processes and the final quality of our products.”
"Lais is a professional of rare dedication and creativity, always exceeding expectations in every project. Her deep knowledge of design and user experience is far above average, and her ability to understand and anticipate client needs is remarkable. She is extremely easy to work with, highly collaborative, and has a tangible impact on improving processes and the final quality of our products.”
💬 Henrique Freitas | Co-Founder of Arbitralis
Bunny Studio | Marketplace • B2B • B2C
Product Designer Senior & Product Manager
2021 - 2022 - Permanent contract
Led design and product management at Bunny Studio, a marketplace for creative services, improving the conversion flow and launching new services.
Impact:
• Designed the ‘Takes’ feature, converting unpaid freelancer revisions into a paid add-on, increasing average order value by 37%.
• Led end-to-end design and launch of 70+ creative services and landing pages using a scalable CMS process.
• Collaborated across data, research, engineering, marketing, operations, and CX to develop roadmaps, manage backlogs, and ensure scalable launches with cohesive user experiences.
View full case study
Our clients trust us to elevate their brand.
Experience that drives measurable results.
Building lasting partnerships based on trust and results.
Proudly awarded for shaping exceptional brand experiences.
"Lara is very reliable: as challenges, simple and complex problems arise, she'll make her way into getting things done in an organized and coordinated way. She is positively critical; she'll challenge the status quo, ask insightful questions and bring new ideas to the table, which helps a lot in devising new ways of doing things, getting candid feedback, and collaborating effectively.”
💬 Vladimir Vivas | Product Leader @ Bunny Studio
PicPay | Digital Wallet • B2C • Mobile • FinTech
Product Designer
2020 - Permanent contract
PicPay, a Brazilian fintech and digital wallet, handled a 4x surge in cash-outs during the COVID-19 emergency aid rollout, ensuring millions could access essential funds.
Key contributions:
• Led improvements to the cash-out experience, addressing critical user pain points under high-pressure conditions.
• Conducted user research and usability testing to quickly identify and prioritize high-impact improvements.
• Partnered with 50+ designers within a company of 1,800+ employees to maintain and enhance the design system, supporting hyper-growth.
View full case study
month
“She is a super talented and studious professional, not afraid to take a position and express her opinions. She has enviable self-motivation and proactivity. In a short time working on the team, she has already managed to bring good practices and suggestions that soon served as a model for other design teams. She is always looking for feedback, not afraid to be judged, just with the intention of improving her skills.”
💬 Hideki Katsumoto | Product Design Manager @ PicPay
Enjoei | Marketplace • B2C • Mobile • Share Economy
Product Designer
2019 - Fixed-term / Temporary
A personal UX case study I published led to a job offer, giving me the chance to turn my concept into a real product improvement.
Highlights:
• Increased feature findability by 25% for new users through A/B testing a concept from my case study.
• Conducted user research, including usability testing and surveys, to guide product decisions.
• Partnered with stakeholders and CX to define and implement a new FAQ information architecture.
View full case study
rate
new users
clicks
“Lais has all the qualities of a UX Researcher: investigative, curious, communicative, dedicated, and very result-focused. She has been developing her repertoire of research methods and technical skills very quickly and efficiently. A great person to have nearby; fun, intelligent, and always ready to act and contribute with insights.”
💬 Luis Vilela | Product Designer Leader @ Enjoei
Let’s connect.
Feel free to reach out for collaborations or just a friendly hello.
Designed and built by Lais Lara Vacco in 2022 using Ycode.
Last updated Sep 2025.