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Projects Writings About

Hi,

I'm Laís Lara

End-to-end designer who simplifies complexity visually.

Senior Product Designer with a unique perspective shaped by Product Management experience.

I bring 5+ years of expertise in designing user-centered products for fully remote startups. I excel at leading design initiatives while collaborating with cross-functional teams to deliver impactful solutions.

Collaborated with:

Design Strenghts

From strategy to launch to optimization.

My curiosity engages me to keep studying about UX/UI, while also learning about research, product management, storytelling, business and other subjects related.

1.

Holistic Design Thinking

Designing intuitive user experiences by considering the entire user journey and crafting cohesive workflows that meet both user needs and business goals.

2.

Cross-Functional Collaboration

Thriving in collaborative environments, working closely with product managers, engineers, and marketers to deliver impactful products.

3.

Problem Solving

Translating user needs into actionable problem statements and design effective solutions to address complex challenges.

01.

Discover

02.

Define

03.

Develop

04.

Deliver

The Double Diamond design model guides my process. And it is a non-linear iterative process.

The strategy and design tools I choose for each phase are based on the context and what I need to move forward with more confidence.

Those four phases remind me to get insights into the problem, frame the problem, explore potential solutions and test them.

Projects

Cash-out experience of PicPay

Led redesign of cash-out flow and feedback messages to improve the experience during government subsidy for financial app.

Increasing the order value

From discovery to launch, achieved a 37% increase in average order value of the main service and improved user experience.

Unlocking No-Code Potential

A 42-day journey experimenting with 20 tools for faster prototyping, improved collaboration and a wider range of skills.

Save for later button of Enjoei

A personal project that led to a UX job offer, and A/B testing validation with a 25% increase in the findability of a feature.

View all projects

Experience

+5 years working fully remote for tech companies in Brazil and globally distributed.

Triple Session

Senior Product Designer
Mar 2025 - Present

Dell Technologies

Senior Product Designer
6 months contract - 2024


Arbitralis

Senior Product Designer and Product Manager
1 year and 8 months, 2023 to 2025


Bunny Studio

Product Designer and Product Manager
2021 - 2022


PicPay

Product Designer | 2020 - 2021


VagasUX

Co-founder and Product Designer | 2019 - 2020


Enjoei

UX Designer | 2019

Supporting community

I've been writing about design since 2018, when I started transitioning to this field.
Most articles were published at UX Collective and have been supporting people from different backgrounds. Here are the popular ones in English:

01.

Building a personal financial app

02.

How I'm designing my own UX design career

03.

5 learnings of a PD turned into a PM

04.

Information Architecture on daily things

05.

Slow living as a PD in a hurry-up culture
View all articles

Mentee testimonial

add English or
Portuguese subtitles

What people have said

"Her impressive work ethic and design skills made a substantial impact on our team, and she set a high standard for quality and commitment. I’m genuinely impressed by her drive, resilience, and ability to produce exceptional results under pressure. I’m confident she’ll bring the same excellence to any future endeavor, and I wish her nothing but the best."

Ajay Chopra Product Designer Lead at Dell Technologies

"Lais stood out not only for her impressive technical competence but also for her incredible team spirit and ability to contribute positively to all areas of the company. She is extremely easy to work with, extremely collaborative, and has a tangible impact on improving processes and the final quality of our products. Beyond her professional contributions, Lais has a special ability to boost team morale, always willing to help her colleagues and promote a healthy and productive work environment."

Henrique COO at Arbitralis

"Lara is a great leader in managing and developing complex projects at high speed. Her technical and leadership skills make her a PM capable of aligning large engineering, marketing, and design teams on high-impact projects for business conversion and new customer acquisition. In addition, she is a disciplined, fun, and inspiring person. I definitely recommend working with her!"

Aron D'mello Marketing Specialist at Bunny Studio

"Laís has proven to be a fundamental part of our team since her arrival. She is very engaged and organized, always contributing to the team, bringing new ideas, and actively participating in relevant issues to connect our parts of the whole."

Felipe Ramos Product Design Lead at PicPay

I had the opportunity to lead Lara, and I'd recommend working with her as she is:
- very reliable; as challenges, simple and complex problems arise, she'll make her way into getting things done in an organized and coordinated way.
- positively critical; she'll challenge the status quo, ask insightful questions and bring new ideas to the table, which helps a lot in devising new ways of doing things, getting candid feedback, and collaborating effectively.
- extremely curious; Lara loves to read and find new sources and topics which she also shares them with others; you can expect she'll add a lot of value and knowledge to the team.
- an amazing asynchronous communicator; working with a remote global team requires having this skill quite developed, and she's quite good at it.

— Vladimir Vivas Head of Product at Bunny Studio

Let's get in touch

Feel free to reach out for collaborations or just a friendly hello 😄

llaravacco@gmail.com

Designed and built by Lais Lara Vacco in 2022 using Ycode.
Last updated Jan 2025.